Has FAANG Lost its Bite?

In the world of investing, as in so many other places, it is a mistake to assume that everything will stay the same for long periods of time. In fact, change is a constant. Over the last three years, this has been particularly the case. The largest and most protracted war in Europe since the break-up of Yugoslavia, a global pandemic that we have still not controlled, the disruption of global supply chains upon which most of our industries rely, and perhaps most importantly, the outbreak of inflation at levels not seen in 40 years, have changed everything about investing.  It is no surprise, then, that some of the companies which have been the best performers over the past ten years are seeing major declines in their stock prices.

The so called FAANG stocks, as my colleague Ernest Wong details in the essay which follows, have been great for investors. They have grown at exponential rates and became the biggest and most profitable companies in the world. Several became, in rapid succession, the only companies in history to have a market value over $1 trillion. They were in every sense “must own” stocks. In the last 12 months, however, the fall in the share prices of these companies has been nothing short of shocking

Most investors focus on the here and now. They want to know what a company stock has done for them lately; not how good it was in the past, or how good it might be in the future; but what about these red numbers in my report for the last year?  You will not be surprised to hear that we think this is bad thinking, leading to mistakes and poor results. As you read the following essay, I think you may come to better understand why we choose to continue to own what we consider to be among the best companies in the world for our clients. To quote Warren Buffet, a great source of wisdom: in the short run the market is a voting machine (in other words, not much more than an opinion poll); in the long run, it is a weighing machine (in other words, value is measured and compared). We always want to be in the weighing business, and while some of the companies we own may be failing in the opinion polls, which affects their price, it does not affect their value. And we are in the value business.

David Baskin


The Bottom Line for Big Tech

The recent underperformance of the so-called “FAANG” stocks has led some investors to question whether a strategy of owning these large technology companies remains sound, namely, Facebook (now called Meta Platforms), Amazon.com, Apple, Netflix, and Google (now called Alphabet). For full disclosure, clients of Baskin Wealth Management currently own shares of all these companies except for Meta Platforms, which we sold earlier this year.  

The FAANG acronym originated in 2013 with popular CNBC host Jim Cramer identifying 4 companies: Facebook, Amazon, Netflix, and Google, that were dominating their respective industries. Over time, additional companies such as Apple and Microsoft were added to the name. Today, each of these companies are far more dominant than what anyone would have expected: 

  • Meta, Alphabet, and Amazon control 74% of the digital ad market and nearly half of the entire advertising market. 
  • Amazon controls 57% of all e-commerce sales.
  • Netflix controls nearly half of the streaming market and has changed the way movies and shows are viewed and made.
  • Amazon Web Services, Microsoft Azure, and Google Cloud have 65% of the fast-growing cloud infrastructure market.
  • Apple and Google’s Android have 98% market share mobile ecosystem.

The reason for their continued strong growth is the superior nature of digital advertising, video streaming, e-commerce, mobile, and cloud infrastructure over incumbent “old-economy” competitors and we see little reason why trends will not continue into the next decade. Despite a weak economic outlook, all these companies are expected to report record revenues for 2023 even considering the strong US Dollar.  

Nor has this come at the expense of profits: due to their significant economies of scale, these 6 companies are some of the most profitable in history with a combined US$280 billion in profits over the last year. To be sure, these companies (like everyone else) splurged over the last two years on capacity and headcount, leading to concerns about declining margins, but all of them should remain solidly profitable under any scenario, especially as the CEOs of these companies have committed to pulling back spending and maintaining margins.  

This differentiation will be critical going into an environment where funding is no longer cheap. Unprofitable would-be competitors will be forced to pull back on spending, and customers will be more focused on value over performance by choosing products like Microsoft Teams over Zoom. As Netflix’s management noted in their most recent shareholder letter: 

“It’s hard to build a large and profitable streaming business – (all of our) competitors are losing money on streaming with aggregate annual direct operating losses this year that could be well in excess of $10 billion, compared with our +$5-$6 billion of annual operating profit.  

While it’s early days, we’re starting to see an increased profit focus (from our competitors) with some raising prices for their streaming services, some reigning in content spending, and some retrenching around traditional operating models which may dilute their direct-to-consumer offering” 

Although growth rates will slow down, we expect a weak economy and high inflation to be a net positive in the long run for big tech, which will be able to continue investing even as their competitors pull back.

To be sure, there are risks. No company is immune to a deep, prolonged recession, and a sharp contraction in the economy would flow through to the financial results. Furthermore, the continued success of these companies over smaller competitors has led to many fines and ongoing antitrust investigations over their business practices around the world. However, with large technology stocks trading at near-market multiples despite having superior growth prospects and strong balance sheets, we think prospective long-term returns look attractive.  

Ernest Wong

Head, Research


Media Appearances

Barry on BNN Bloomberg Market Call – October 27, 2022

Barry Schwartz on BNN – Top Picks & Past Picks

Barry Schwartz on BNN – Market Outlook

Barry on BNN Bloomberg – October 12, 2022

Bonds are very attractive in non-taxable accounts for the first time in years

Barry on BNN Bloomberg The Street – October 4, 2022

Stick with quality businesses that will come out of this downturn even stronger

*New* Long Term Investing Podcast with Barry Schwartz 

Episode 1 – October 14. 2022

Episode 2 – October 20, 2022


Interesting Reads

Of Course Instant Groceries Don’t Work – The Atlantic

Europe now has too much gas – Bloomberg