In early September, US cable provider Altice USA and Rogers Communications made a joint bid to acquire Cogeco Communications and its parent Cogeco Inc (I will refer to both as Cogeco). The proposed deal would have Altice acquiring Atlantic Broadband, the 9th largest cable provider in the US, and Rogers, Cogeco’s largest shareholder, acquiring the Canadian assets, mainly a cable footprint in Ontario and Quebec and giving Rogers an entry into Quebec. The deal was quickly rejected by Cogeco with President Louis Audet stating Cogeco was definitively not for sale. Despite this categorical rejection, the would-be buyers increased their bid by about 10% to $11 billion in mid-October. Not surprisingly, the increased offer was again summarily rejected by the Audet family.